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Why master data management projects fail and how to ensure yours succeeds

March 20 @ 3:00 pm - 4:00 pm

Why master data management projects fail and how to ensure yours succeeds

Free webinar

March 20, 3pm

Book your free place now.

Master data management is one of the biggest challenges that organisations face. Having control of your data and a single view of customer is no longer optional. GDPR requires effective data management. Consumer concern about privacy and the ethics of data use is growing. Unearthing the information contained within your data and turning that into competitive insights is vital if you want to stay ahead.

None of this can happen without effective master data management. Everyone knows that the single view of customer is the holy grail of master data management. And yet, many organisations still struggle. Indeed, Gartner estimates that as many as 85% of MDM projects fail.

A poorly planned MDM project will be time consuming and resource intensive. Failure is financially expensive, and also means that you may not be compliant with GDPR, and that you’re at risk of being overtaken by competitors who have a better handle on their data.

If you’re at all concerned about MDM in your organisation, then this webinar is for you.

In just one hour we will cover

  • Introduction to master data management
  • The main reasons why MDM projects fail
  • How best to ensure that your project succeeds
    • The importance of establishing ‘enterprise thinking’ in your organisation
    • How best to guarantee effective executive sponsorship of your project
    • Making sure your project has a clear ‘why’ that’s driven by the needs of the business rather than by the needs of the IT department
    • Defining a clear and achievable information management roadmap
    • Putting in place an effective communications strategy
    • Building a team with the right mix of business and technical skills
  • How the VIQTOR DAVIS ‘data delta’ approach helps you address each of these challenges
  • Master data management and GDPR – key considerations
  • Examples of how VIQTOR DAVIS helps other organisations deal with their MDM challenges

Who should attend?

This webinar will be of interest to anyone who’s tasked with implementing an MDM strategy within their organisation, whether you’re just getting started or you’ve been working on MDM for a while.

Book your free place now

Places are free but numbers are limited so don’t miss out – book your free place now.


March 20
3:00 pm - 4:00 pm
Event Category:
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