VIQTOR DAVIS supported Troostwijk by combining customer, market and business insights. To find these insights we combined trends in business models and market developments, with analysis of customer data. By analysing over 15 million rows of data we revealed the most relevant product categories, high-potential customer segments, and fast-growing markets. Using the abundant amount of data that Troostwijk collected, VIQTOR DAVIS could advise the management team on their growth strategy. The result was a concrete strategic action plan for product, technology, sales and marketing, that is currently put into effect.