Philips Personal Care launched a corporate accelerator for digital-related venture projects. Small internal teams work on selected projects at an external location for a fixed time period. At the end, these teams pitch their ideas and the most promising projects are executed within their respective business units. Goal is to realise innovative ideas and increase innovation capacity and speed. VIQTOR DAVIS supported one of the selected ventures in the accelerator. The challenge of this project was to find a product-market fit for a digital skincare solution. We supported in consumer insight, idea generation, behavioral design.
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