To serve the growing portion of business clients even better online, Friesland Campina and asked VIQTOR DAVIS for support. We addressed this challenge by taking the customer as a starting point: clients in specific segments were interviewed to find out their exact needs. Research on customer behavior was enriched with market data and based on the digital experience of the VIQTOR DAVIS team and Friesland Campina’s knowledge of the dairy landscape, a fresh B2B strategy was formulated. The end result was not just a business plan supported by a detailed business case, but also a set of insights validated with customers that resulted into an actionable plan for Friesland Campina.